Privacy Policy

1. Information We Collect

When you submit a lead intake form powered by FirstContact, we may collect the following categories of personal information:

• Contact information — your first and last name, phone number, and email address.
• Inquiry details — the type of service or product you are inquiring about and any description of your situation you choose to provide.
• Conversation transcripts — the full text of SMS conversations between you and our AI assistant, including all questions asked and responses provided during the lead qualification process.
• Device and usage data — browser type, IP address, and the date and time of form submission, collected automatically for security and analytics purposes.

We do not collect Social Security numbers, government identification numbers, financial account information, or any other sensitive personal data through our intake forms.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Lead qualification — our AI assistant uses your contact and inquiry information to conduct an SMS-based conversation that helps determine whether your inquiry is a fit for the Business you contacted.
• Business notifications — once you are qualified as a potential customer, we notify the Business via SMS and email with a summary of your inquiry and a link to your full conversation transcript.
• Appointment scheduling — if applicable, we send you a booking link so you can schedule a consultation directly on the Business's calendar.
• Service improvement — aggregated, de-identified data may be used to improve the performance and accuracy of our AI qualification system.
• Legal compliance — we may use or retain your information as required by applicable law or legal process.

3. How We Share Your Information

We do not sell your personal information. We share your information only in the following circumstances:

• With the business you contacted — the Business whose intake form you submitted will receive your contact details, inquiry information, and conversation transcript so they can follow up with you. The Business's use of that information is governed by their own privacy practices.
• With service providers — we work with third-party providers (such as SMS delivery services and cloud hosting providers) who process data on our behalf under confidentiality obligations.
• For legal reasons — we may disclose your information if required by law, subpoena, court order, or to protect the rights and safety of FirstContact, our users, or the public.

4. SMS Messaging and Data Practices

FirstContact sends SMS messages on behalf of the Business you contacted to conduct lead qualification conversations. The following terms govern SMS communications:

• We do not sell SMS data. Your phone number and the contents of your SMS conversations are never sold to third parties for marketing or any other purpose.
• Message frequency — message frequency varies depending on your responses. A typical qualification conversation involves between 3 and 10 messages.
• Message and data rates — standard message and data rates from your mobile carrier may apply.
• Opt-out — you may opt out of SMS communications at any time by replying STOP to any message. After opting out, you will receive one final confirmation message and no further messages will be sent.
• Help — reply HELP to any message for assistance, or contact us at will@getfirstcontact.io.
• Carrier liability — carriers are not liable for delayed or undelivered messages.

5. Data Retention

We retain your personal information for as long as necessary to provide the services described in this policy and to comply with our legal obligations. Specifically:

• Lead records and conversation transcripts are retained for a minimum of 12 months from the date of submission to allow the Business to follow up and maintain records.
• Businesses may request deletion of lead data associated with their account at any time.
• If you wish to request deletion of your personal information, please contact us using the information in Section 7 below. We will respond within 30 days.

6. Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or need to opt out of communications, please contact us:

We will respond to all privacy-related inquiries within 30 days.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of FirstContact-powered forms after any changes constitutes your acceptance of the updated policy.